A global generosity movement and giving day held annually on the Tuesday after U.S. Thanksgiving.
GivingTuesday is a global generosity movement that takes place annually on the Tuesday following the U.S. Thanksgiving holiday, kicking off the year-end giving season. It has grown into one of the largest single days of charitable giving worldwide.
For nonprofits, GivingTuesday is a high-visibility moment to launch campaigns, activate peer-to-peer fundraisers, and run match challenges. The crowded landscape means standing out requires a clear, compelling message rather than a generic appeal.
As with any giving day, the real opportunity is not just the spike in one-time gifts but the chance to welcome new donors and convert them into retained, recurring supporters in the weeks that follow.
See it in Kindly
A concentrated 24-hour fundraising event designed to create urgency and rally a community to give.
The surge of charitable donations that occurs in the final weeks of the calendar year, especially December.
A model where supporters raise money from their own networks on a nonprofit's behalf.
The percentage of donors from one period who give again in the next, a core measure of fundraising health.
Manage donors, volunteers, members, and events together in one nonprofit platform, for one predictable subscription with no cut taken from donations.
