A concentrated 24-hour fundraising event designed to create urgency and rally a community to give.
A giving day is a fundraising campaign concentrated into a single day (or sometimes a short window) designed to create urgency, momentum, and a sense of collective action. Communities, cities, and cause sectors often host their own giving days, and many organizations run internal ones tied to a milestone.
Giving days frequently pair with matching gift challenges and peer-to-peer fundraising to amplify reach and stretch every dollar. Real-time progress meters and frequent updates keep donors engaged throughout the day.
The best-known example is GivingTuesday. The surge of one-time gifts a giving day generates is valuable, but the organizations that benefit most are those with a plan to steward and retain those donors afterward.
See it in Kindly
A global generosity movement and giving day held annually on the Tuesday after U.S. Thanksgiving.
The surge of charitable donations that occurs in the final weeks of the calendar year, especially December.
A model where supporters raise money from their own networks on a nonprofit's behalf.
A donation that is matched, often by an employer, multiplying the impact of the original gift.
Manage donors, volunteers, members, and events together in one nonprofit platform, for one predictable subscription with no cut taken from donations.
