A model where supporters raise money from their own networks on a nonprofit's behalf.
Peer-to-peer fundraising (often abbreviated P2P) is a model in which individual supporters create their own personal fundraising pages and solicit donations from their friends, family, and networks on behalf of a nonprofit. The organization equips and inspires its supporters, who then do the asking.
P2P leverages the trust and reach of each fundraiser's personal relationships, extending an organization's visibility far beyond its own list. It is especially common in connection with events like walks, runs, and challenges, and during high-visibility moments like a giving day.
Because donations arrive from many new individuals introduced by existing supporters, P2P can be a powerful acquisition channel, but converting those one-time event donors into retained supporters afterward is where the lasting value is captured.
See it in Kindly
A concentrated 24-hour fundraising event designed to create urgency and rally a community to give.
A global generosity movement and giving day held annually on the Tuesday after U.S. Thanksgiving.
The percentage of donors from one period who give again in the next, a core measure of fundraising health.
Donations set up to repeat automatically on a schedule, such as monthly or annually.
Manage donors, volunteers, members, and events together in one nonprofit platform, for one predictable subscription with no cut taken from donations.
