Donations set up to repeat automatically on a schedule, such as monthly or annually.
Recurring giving refers to donations that a donor authorizes to repeat automatically on a set schedule. The most common form is monthly giving, though quarterly and annual recurring gifts also exist.
Recurring donors are among the most valuable supporters a nonprofit can have. They provide predictable revenue, tend to have much higher lifetime value, and generally retain at far higher rates than one-time givers. Industry analysis from providers like Neon One has pointed to recurring donor relationships lasting many years on average.
Because recurring gifts run on stored payment methods, reliable processing and easy donor self-management matter. With Kindly, recurring donations run through Stripe with a predictable subscription rather than a percentage cut of each gift, and you can compare the long-term cost of percentage fees against a flat plan when planning a sustainer program.
See it in Kindly
A recurring donation charged every month, the most popular form of sustained giving.
The total revenue a nonprofit can expect from a donor across the full length of their giving relationship.
The percentage of donors from one period who give again in the next, a core measure of fundraising health.
A donor's promise to give a specified amount, often paid in installments over time.
Manage donors, volunteers, members, and events together in one nonprofit platform, for one predictable subscription with no cut taken from donations.
