The total revenue a nonprofit can expect from a donor across the full length of their giving relationship.
Donor lifetime value (LTV) estimates the total amount a donor is likely to give over the entire course of their relationship with an organization, not just from a single gift. It combines average gift size, giving frequency, and how long the donor stays engaged.
Thinking in terms of lifetime value reframes fundraising decisions. A donor acquired at a loss in year one can be highly profitable over a decade of giving, which is why retention matters so much. Recurring donors in particular tend to have far higher lifetime value because they give for many years.
Calculating LTV requires complete historical giving data, which is one more reason organizations consolidate donor records, gifts, and engagement history in a single nonprofit CRM rather than scattering them across tools.
See it in Kindly
The percentage of donors from one period who give again in the next, a core measure of fundraising health.
Donations set up to repeat automatically on a schedule, such as monthly or annually.
A large donation that is significant enough to warrant individualized cultivation and stewardship.
A central system that manages a nonprofit's relationships with donors, volunteers, members, and other constituents.
Manage donors, volunteers, members, and events together in one nonprofit platform, for one predictable subscription with no cut taken from donations.
