The surge of charitable donations that occurs in the final weeks of the calendar year, especially December.
Year-end giving refers to the pronounced increase in charitable donations during the final weeks of the calendar year. A significant share of annual individual giving is concentrated in December, driven by holiday generosity, tax considerations, and a wave of nonprofit appeals.
The season typically begins with GivingTuesday and builds toward December 31. Because so many organizations are competing for attention, well-segmented, personalized appeals and a frictionless donation experience are critical to capturing your share.
Many donors give at year end for tax reasons, though the deductibility of any gift depends on the donor's individual circumstances. The new and lapsed donors acquired during this surge represent a major retention opportunity in the new year.
See it in Kindly
A global generosity movement and giving day held annually on the Tuesday after U.S. Thanksgiving.
A concentrated 24-hour fundraising event designed to create urgency and rally a community to give.
A nonprofit's ongoing, year-round effort to raise unrestricted operating support from a broad base of donors.
The percentage of donors from one period who give again in the next, a core measure of fundraising health.
Manage donors, volunteers, members, and events together in one nonprofit platform, for one predictable subscription with no cut taken from donations.
