A donation that is matched, often by an employer, multiplying the impact of the original gift.
A matching gift is a contribution that another party agrees to match, effectively multiplying the value of an individual's donation. The most common form is employer matching, in which a company matches gifts its employees make to eligible nonprofits, frequently dollar for dollar.
Matching gifts can also appear as match campaigns, where a major donor or foundation pledges to match all gifts up to a certain total during a giving period. This creates urgency and encourages others to give while their gift will be doubled.
A large amount of available corporate matching goes unclaimed each year simply because donors do not know their employer offers it. Promoting matching at the point of donation and tracking match requests in your fundraising CRM can meaningfully increase total revenue.
See it in Kindly
A nonprofit's ongoing, year-round effort to raise unrestricted operating support from a broad base of donors.
Donations set up to repeat automatically on a schedule, such as monthly or annually.
A concentrated 24-hour fundraising event designed to create urgency and rally a community to give.
Software that tracks donors, gifts, and relationships to help nonprofits raise and steward money.
Manage donors, volunteers, members, and events together in one nonprofit platform, for one predictable subscription with no cut taken from donations.
