Software that tracks donors, gifts, and relationships to help nonprofits raise and steward money.
A fundraising CRM (constituent relationship management system) is software built to help nonprofits manage relationships with donors and prospects. It stores contact records, complete giving histories, communication logs, and the next steps in cultivating each relationship.
Beyond basic record-keeping, a good fundraising CRM supports the whole development workflow: segmenting donors for appeals, tracking pledges, managing moves management for major gifts, and measuring retention.
The terms fundraising CRM and nonprofit CRM are often used interchangeably, though "fundraising CRM" emphasizes the development function specifically. Kindly combines donor CRM with volunteers, events, and members so the entire relationship lives in one place.
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A central system that manages a nonprofit's relationships with donors, volunteers, members, and other constituents.
A structured process for guiding a prospective major donor through a series of intentional steps toward a gift.
The percentage of donors from one period who give again in the next, a core measure of fundraising health.
The total revenue a nonprofit can expect from a donor across the full length of their giving relationship.
Manage donors, volunteers, members, and events together in one nonprofit platform, for one predictable subscription with no cut taken from donations.
