A focused, time-limited fundraising effort to raise a large sum for a specific major goal such as a building or endowment.
A capital campaign is an intensive fundraising effort designed to raise a significant amount of money within a defined period, usually for a specific, often one-time purpose. Classic examples include constructing or renovating a facility, purchasing major equipment, or building an endowment.
Capital campaigns typically unfold in phases: a quiet phase, in which a nonprofit secures lead gifts from its closest major donors, followed by a public phase that broadens the appeal to the wider community. Most successful campaigns raise the majority of their goal from a small number of major gifts before going public.
Because campaigns span months or years and involve many moving parts, organizations rely on careful moves management and a clear case for support to keep donors engaged and pledges on track.
See it in Kindly
A large donation that is significant enough to warrant individualized cultivation and stewardship.
A permanent fund whose principal is invested and preserved, with investment income used to support the mission.
The clear, compelling argument for why a nonprofit deserves funding and why donors should give now.
A donor's promise to give a specified amount, often paid in installments over time.
A structured process for guiding a prospective major donor through a series of intentional steps toward a gift.
Manage donors, volunteers, members, and events together in one nonprofit platform, for one predictable subscription with no cut taken from donations.
