The clear, compelling argument for why a nonprofit deserves funding and why donors should give now.
The case for support is a nonprofit's central argument for why it deserves philanthropic investment. It articulates the problem the organization addresses, its approach and impact, what additional funding will accomplish, and why a donor should give now rather than later.
A strong case for support is the foundation of nearly every fundraising effort, from a single grant proposal to a multi-year capital campaign. It gives staff, board members, and volunteer fundraisers a consistent, persuasive story to tell.
The best cases connect emotional resonance with credible evidence of results, and they translate easily across channels, from grant applications to major gift conversations to the appeals that power the annual fund.
See it in Kindly
A focused, time-limited fundraising effort to raise a large sum for a specific major goal such as a building or endowment.
Funding awarded to a nonprofit by a foundation, government, or corporation for a specific purpose.
A large donation that is significant enough to warrant individualized cultivation and stewardship.
A nonprofit's ongoing, year-round effort to raise unrestricted operating support from a broad base of donors.
Manage donors, volunteers, members, and events together in one nonprofit platform, for one predictable subscription with no cut taken from donations.
