A former member whose membership has expired and who has not renewed within the expected window.
A lapsed member is someone whose membership has expired and who has not renewed within the expected timeframe. Like a lapsed donor, a lapsed member has an established relationship with the organization, which makes them more receptive to re-engagement than a cold prospect.
Membership lapse often happens passively: a renewal notice is missed, a card on file expires, or the value of membership simply fades from view. Proactive, well-timed renewal reminders and a clear restatement of benefits can recover many members before they lapse entirely.
Tracking renewal dates and flagging upcoming or recent lapses is a routine but important task. When membership tiers and dues are managed in one system, win-back efforts can be automated and timely.
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A defined level of membership, often priced and bundled with specific benefits, that supporters can join.
Recurring payments members make to maintain their membership in an organization.
A donor who gave previously but has not made a gift within a defined recent period, often the past 12 to 24 months.
The ongoing, responsible care of supporters and resources so trust and relationships endure.
Manage donors, volunteers, members, and events together in one nonprofit platform, for one predictable subscription with no cut taken from donations.
