A donor who gave previously but has not made a gift within a defined recent period, often the past 12 to 24 months.
A lapsed donor is someone who has given in the past but has not made a gift within a set window, commonly defined as the last 12 or 24 months depending on the organization. Lapsed donors are distinct from new prospects because they have already demonstrated a willingness to support the mission.
Re-engaging lapsed donors is usually more cost-effective than acquiring brand-new ones, since the relationship already exists. Tailored win-back appeals that acknowledge the past relationship and report on impact tend to perform better than generic acquisition messaging.
Monitoring lapse rates is a key part of measuring donor retention. A good nonprofit CRM can automatically flag donors who are approaching or have crossed the lapse threshold so your team can act before the relationship goes cold.
See it in Kindly
The percentage of donors from one period who give again in the next, a core measure of fundraising health.
The ongoing practice of thanking, updating, and engaging donors so they feel valued and continue to give.
A nonprofit's ongoing, year-round effort to raise unrestricted operating support from a broad base of donors.
A central system that manages a nonprofit's relationships with donors, volunteers, members, and other constituents.
Manage donors, volunteers, members, and events together in one nonprofit platform, for one predictable subscription with no cut taken from donations.
