The practice of gathering information to identify and evaluate potential major donors.
Prospect research is the discipline of gathering and analyzing information about current and potential donors to identify who has both the capacity and the inclination to make a significant gift. It helps fundraisers prioritize their time toward the relationships most likely to yield major gifts.
Researchers draw on public information such as past giving, professional background, board memberships, and other publicly available indicators, often combined with the organization's own engagement history. The aim is to understand a prospect's interests and likely capacity, not to be intrusive.
Prospect research feeds directly into moves management and is sometimes supported by wealth screening. Responsible programs handle constituent data ethically and transparently, in line with donor privacy expectations.
See it in Kindly
Analyzing donor data against wealth indicators to estimate giving capacity and prioritize prospects.
A structured process for guiding a prospective major donor through a series of intentional steps toward a gift.
A large donation that is significant enough to warrant individualized cultivation and stewardship.
The process of building a relationship with a prospective donor to prepare them for a future gift.
Manage donors, volunteers, members, and events together in one nonprofit platform, for one predictable subscription with no cut taken from donations.
